Alignment Meetings Don't Create Alignment
If alignment only exists inside meetings, it doesn't exist. Alignment is a system — defined, reinforced, and operationalized across the organization.
You just had an alignment meeting. Everyone agreed on the direction. Two hours later, people are working in different directions.
Alignment meetings don't create alignment. They create temporary agreement. Real alignment is a system—something that persists when the meeting ends.
Why Meetings Fade
Without systems to reinforce alignment, it degrades. People revert to their local priorities, their departmental interests, their historical approach. Alignment requires continuous operationalization—making it part of how work actually happens.
Real Alignment
Build decision-making systems that enforce alignment. Create review cycles that reinforce priorities. Establish communication rituals that keep alignment visible. Make it structural, not aspirational.